One-stop-shop for all your
product metrics needs! ๐Ÿ‘€

One-stop-shop for all your
product metrics needs! ๐Ÿ‘€

We're passionate about empowering designers and indie makers with the tools and resources they need to bring their ideas to fruition. That's why weโ€™re creating knowledge databases, checklists, and custom Notion templates that are designed to speed up and simplify your and our workflows

We're passionate about empowering designers and indie makers with the tools and resources they need to bring their ideas to fruition. That's why weโ€™re creating knowledge databases, checklists, and custom Notion templates that are designed to speed up and simplify your and our workflows

Financial

Engagment

Traffic

MRR ๐Ÿ‘ˆ

Financial

Monthly Recurring Revenue โ€” is a monthly, recurring income, i.e., the amount of income your company can expect each month. The most important feature of the MRR is the predictability resulting from repeatability and understanding of the factors influencing its changes. The metric is helpful in SaaS businesses or other businesses with a subscription model. They are used interchangeably with the ARR.

MRR = a number of customers * average amount of active subscriptions.

ARR ๐Ÿ‘ˆ

Financial

Annual Recurring Revenueโ€” This helps you calculate your companyโ€™s revenue for that year but also helps you predict future revenue and growth and how much momentum you can count on in terms of sales, renewals, and upgrades that can help you develop your strategy for the upcoming fiscal year. Like MRR, this metric is helpful in SaaS businesses or other businesses with a subscription model.

Gross revenue ๐Ÿ‘ˆ

Financial

(before deducting VAT, other taxes, and fees) was generated by the product in the selected period.

ARPU / ARPA

Financial

Average Revenue per User / Account. Usually counted over the last month (28 or 30 days). Monthly Revenue or MRR, shared by active users or accounts for that month.

Conversion rate ๐Ÿ‘ˆ

Financial

Particularly useful for tracking how well a product is doing in terms of sales, as it helps to identify which visitors are converting into customers. By tracking this metric, businesses can determine where improvements need to be made in order to increase the number of conversions.

ARPPU / ARPPA

Financial

Average Revenue per Paying User / Account. Usually counted in a month. Monthly Revenue or MRR, shared by paying users or accounts that month.

iMRR

Financial

Incremental Monthly Recurring Revenue โ€” Usually counted year-on-year, quarter-on-quarter, and month-on-month. A negative value indicates a shrinkage of the product, a positive value indicates an increase in the product.

ROI

Financial

Return of Investmentโ€” Always expressed as a percentage (e.g., 30%, not -0.3), it can apply to any form of investment in a product and its return. Typically used in marketing expenses, the cost is money spent buying traffic and the revenue generated by the traffic purchased.

CPA

Financial

Cost Per Acquisition โ€” measures and determines the cost the advertiser must incur for one action the user performs. It is calculated by dividing the total cost of the campaign by the number of actions performed by users.

LTV

Financial

Lifetime Value โ€” Total revenue generated on average by a single user since the product was first used.

Transactions

Financial

The number of transactions performed in the application by its users. A metric is reported for a given period, usually a day, week, or month. Useful almost exclusively in products where one user can make any number of transactions

Average transaction value

Financial

Often used to compare different user groups, such as men and women; young and old users; users from different countries; various campaigns; e.t.c.

MAPU

Financial

Monthly Active Paying Users โ€” Number of users who paid in the last month. A month is defined as a fixed number of days (28 or 30) to avoid problems with different lengths of months.

Financial

Engagment

Traffic

MRR ๐Ÿ‘ˆ

Financial

Monthly Recurring Revenue โ€” is a monthly, recurring income, i.e., the amount of income your company can expect each month. The most important feature of the MRR is the predictability resulting from repeatability and understanding of the factors influencing its changes. The metric is helpful in SaaS businesses or other businesses with a subscription model. They are used interchangeably with the ARR.

MRR = a number of customers * average amount of active subscriptions.

ARR ๐Ÿ‘ˆ

Financial

Annual Recurring Revenueโ€” This helps you calculate your companyโ€™s revenue for that year but also helps you predict future revenue and growth and how much momentum you can count on in terms of sales, renewals, and upgrades that can help you develop your strategy for the upcoming fiscal year. Like MRR, this metric is helpful in SaaS businesses or other businesses with a subscription model.

Gross revenue ๐Ÿ‘ˆ

Financial

(before deducting VAT, other taxes, and fees) was generated by the product in the selected period.

ARPU / ARPA

Financial

Average Revenue per User / Account. Usually counted over the last month (28 or 30 days). Monthly Revenue or MRR, shared by active users or accounts for that month.

Conversion rate ๐Ÿ‘ˆ

Financial

Particularly useful for tracking how well a product is doing in terms of sales, as it helps to identify which visitors are converting into customers. By tracking this metric, businesses can determine where improvements need to be made in order to increase the number of conversions.

ARPPU / ARPPA

Financial

Average Revenue per Paying User / Account. Usually counted in a month. Monthly Revenue or MRR, shared by paying users or accounts that month.

iMRR

Financial

Incremental Monthly Recurring Revenue โ€” Usually counted year-on-year, quarter-on-quarter, and month-on-month. A negative value indicates a shrinkage of the product, a positive value indicates an increase in the product.

ROI

Financial

Return of Investmentโ€” Always expressed as a percentage (e.g., 30%, not -0.3), it can apply to any form of investment in a product and its return. Typically used in marketing expenses, the cost is money spent buying traffic and the revenue generated by the traffic purchased.

CPA

Financial

Cost Per Acquisition โ€” measures and determines the cost the advertiser must incur for one action the user performs. It is calculated by dividing the total cost of the campaign by the number of actions performed by users.

LTV

Financial

Lifetime Value โ€” Total revenue generated on average by a single user since the product was first used.

Transactions

Financial

The number of transactions performed in the application by its users. A metric is reported for a given period, usually a day, week, or month. Useful almost exclusively in products where one user can make any number of transactions

Average transaction value

Financial

Often used to compare different user groups, such as men and women; young and old users; users from different countries; various campaigns; e.t.c.

MAPU

Financial

Monthly Active Paying Users โ€” Number of users who paid in the last month. A month is defined as a fixed number of days (28 or 30) to avoid problems with different lengths of months.

๐Ÿ‘‰ when selecting the metrics for a product, those marked "๐Ÿ‘ˆ" in the list are the metrics that should be there. You should choose 10 metrics for the product โ€” the less, the better (itโ€™s easier to control the data).

๐Ÿ‘‰ when selecting the metrics for a product, those marked "๐Ÿ‘ˆ" in the list are the metrics that should be there. You should choose 10 metrics for the product โ€” the less, the better (itโ€™s easier to control the data).

ยฉ 2023 uncoverUX

ยฉ 2023 uncoverUX